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Email List BuildingProspectingEmail marketing revenue was forecast to reach almost 11 billion by the end of 2023. Are you a startup looking to expand your reach and engage your target audience through email marketing? Look no further. In this comprehensive how-to guide, we will walk you through effective email list growth strategies specifically tailored for startups. From foundational steps for newcomers to advanced tactics for those ready to elevate their cold email marketing game, our collection of proven strategies will guide your path to a thriving email list.Let’s explore the power of cold email marketing to drive customer engagement and fuel your business growth.What Is An Email List?In digital marketing, a prospect list is a curated compilation of contact details for individuals and businesses that match your Ideal Customer Profile (ICP) but haven't necessarily opted in to receive communications from you. This list is crucial for startups and businesses looking to establish initial contact with potential clients, partners, or industry peers. Unlike traditional email lists built through subscriptions, a prospect list for cold outreach is developed through research, data scraping, and networking efforts to identify potential leads who could benefit from your products or services.Overview of Email List Growth StrategiesEmail list growth strategies refer to the various techniques and methods implemented to expand an email list and engage the audience effectively.31% of marketers are now using email marketing as part of their wider strategy and growing an email list is a crucial aspect of any startup's marketing strategy as it allows for direct and personalized communication with potential customers.By focusing on audience engagement and implementing proven techniques, startups can achieve substantial growth and harness the full potential of their email lists.In the following sections, we will discuss effective email list growth strategies specific to startups.How Can Startups Use Email Lists?By building and utilizing email lists effectively, startups can unlock numerous benefits for their business growth. These include: 1. Direct Engagement with Ideal Customers:Prospect lists allow startups to directly reach out to individuals and companies that match their Ideal Customer Profile (ICP). This targeted approach ensures that your cold emails land in the inboxes of those most likely to benefit from your products or services, maximizing the potential for engagement.2. Tailored Outreach Campaigns:By segmenting your prospect list based on specific criteria such as industry, job role, or company size, startups can customize their messaging to address the unique needs and pain

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Triggered email sequencesDetailed email analytics to track the performance of each email and campaignAutomated emails can be sent when you publish new articles on your blog to promote themCons:Users on Capterra say that all of their emails land in the promotions folder rather than their recipients’ primary inboxesSome customers on G2 say that there are limited CRM integrations, and some popular options like Zoho CRM aren’t supported8. ConvertKitAffordable pricing for an email marketing platform with powerful featuresConvertKit offers a robust bulk emailing service tailored for creators looking to engage their audience effectively. Its standout feature, the visual funnel builder, allows for intuitive creation of email sequences, facilitating targeted campaigns and automating sales processes. This contrasts with services like Mailchimp, which offers a broader range of templates but a less focused funnel design tool. ConvertKit's service excels in user segmentation and personalization, ensuring high deliverability and open rates. Ideal for bloggers, digital marketers, and online course creators, ConvertKit simplifies complex email marketing strategies into manageable, result-driven tasks, though it may come at a premium compared to more generic solutions like Constant Contact.Pricing: Free with limitations for up to 1,000 subscribers. Paid plans from $15 per month.Pros:Easily create and embed lead capture forms into your website or on landing pagesSend an unlimited number of emails every monthSend one-off email broadcasts or set up complex automationsCons:Some customers on G2 say that the drag-and-drop template builder is hard to useSome reviewers on Capterra highlight that the support system isn’t ideal if you’re running into problems9. MailerLiteEmail marketing platform with an easy-to-use editor for responsive and plain-text emailsMailerLite's bulk emailing service stands out with its user-friendly email editor, enabling seamless creation and customization of campaigns. This intuitive interface simplifies the design process, making it accessible even for those with minimal technical expertise. Compared to competitors like Mailchimp, MailerLite offers a competitive edge with its affordability and straightforward pricing structure. The platform also shines with robust automation features, segmenting tools, and detailed analytics, allowing users to tailor their strategies and track performance effectively. Ideal for small to medium-sized businesses, MailerLite provides a balance of simplicity and functionality, making it a strong contender in the email marketing space.Pricing: Free for up to 1,000 subscribers. Plans start at $10 per month.Pros:Flexibility to send plain-text emails as well as visual templatesCreate landing pages, embedded subscribe forms, and pop-up forms to grow your email marketing listEasily segment your audience based on any criteria for improved personalizationCons:Some new customers on Capterra say that it’s hard to use before you’ve become accustomed to the platformUser reviews on G2 say that you can’t update subscriber emails if they request you to change them, but that’s a minor problem 10. CleverReachEmail marketing platform designed